Bill Bernbach (the founder of ad agency DDB) once said “A great ad has four things: Intelligence. Insight. Wit. Surprise.” I totally agree: here are 5 more things that contribute to a great final design.… read more
I was walking by an ad yesterday on my way to a meeting. The man in the ad was beaming, starry-eyed, overjoyed and bubbling over with laughter, looking straight into the camera.
What is this … read more
Yesterday I was at my local cafe over my lunch break, waiting for them to build my veggie burrito, and looking through the stack of newspapers and … read more
– Tip sheet: 4 short and easy defences for (good) design –
If you’re a designer, then you are familiar with clients (or your friends/family/person sitting next to you at the coffee shop) asking you … read more
A few months ago, a good friend of mine sent an email out to some of her working lady friends, talking about her frustrations and stresses over choosing “work appropriate” clothing, her annoyance at the … read more