Five tips for great design.

Bill Bernbach (the founder of ad agency DDB) once said “A great ad has four things: Intelligence. Insight. Wit. Surprise.” I totally agree: here are 5 more things that contribute to a great final design. read more

Using emotion in advertising.

I was walking by an ad yesterday on my way to a meeting. The man in the ad was beaming, starry-eyed, overjoyed and bubbling over with laughter, looking straight into the camera.

What is this read more

A brief defence for (good) design.

– Tip sheet: 4 short and easy defences for (good) design 

If you’re a designer, then you are familiar with clients (or your friends/family/person sitting next to you at the coffee shop) asking you … read more