Using emotion in advertising.

I was walking by an ad yesterday on my way to a meeting. The man in the ad was beaming, starry-eyed, overjoyed and bubbling over with laughter, looking straight into the camera.

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A brief defence for (good) design.

– Tip sheet: 4 short and easy defences for (good) design 

If you’re a designer, then you are familiar with clients (or your friends/family/person sitting next to you at the coffee shop) asking you … read more