Appropriate Joy

I was walking by an ad yesterday on my way to a meeting. The man in the ad was beaming, starry-eyed, overjoyed and bubbling over with laughter, looking straight into the camera. What is this ad for, I wondered. The most delightful tropical adult summer camp in existence? Did he just find the elixir to eternal life, win a million dollars? No. It was an ad for public transit. Now,  I'm a downtown, carless urbanite and happen to be a huge fan of public transit. But does getting bus tickets make you (or anyone you know) ecstatically happy?

A brief defence for (good) design.

– A tip sheet for designers: 4 short and easy defences for (good) design 

If you’re a designer, then you are familiar with clients (or your friends/family/person sitting next to you at the coffee … read more

Five tips for working with us.

A lot of clients want to know how they can get the most out of their design agency or studio. And trust me – we want to give our clients the best results! Here are read more

Let’s talk about… cars

For those of you who know me even remotely, you know that I don’t like cars. I’m talking pretty much everything about them: car culture, car ads (especially car ads), the way they look, … read more