Using emotion in advertising.

I was walking by an ad yesterday on my way to a meeting. The man in the ad was beaming, starry-eyed, overjoyed and bubbling over with laughter, looking straight into the camera.

What is this read more

A brief defence for (good) design.

– Tip sheet: 4 short and easy defences for (good) design 

If you’re a designer, then you are familiar with clients (or your friends/family/person sitting next to you at the coffee shop) asking you … read more

Let’s talk about… cars

For those of you who know me even remotely, you know that I don’t like cars. I’m talking pretty much everything about them: car culture, car ads (especially car ads), the way they look, … read more

Design Q&A // Jan 28

Design Q&A

In honour of tomorrow’s ACE Creative Roundtable, I thought I would re-post some of my answers from last year’s Q&A panel. To see the original post with a full list of questions and read more

Five tips for great design.

Bill Bernbach (the founder of ad agency DDB) once said “A great ad has four things: Intelligence. Insight. Wit. Surprise.” I totally agree: here are 5 more things that the Office of Sarah does to  read more