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October 7

OCTOBER 7TH: TIME.

Thought of the day: Yes, all good things take time.

“Intentions are important. And so is passion. But the one ingredient that needs to be present to create great work is time. Time to strategize, explore and refine.”

– Chris Staples, partner with Rethink 

I read this article by Chris Staples and these lines (quoted from his recent article in Applied Arts, Vol. 26, No. 4, pg. 19) stood out from the page as if they’d already been highlighted, circled and surrounded by doodled stars. TIME. It’s pretty official that we need it to create great things, from design work to relationships.

The big Question of the Generation is – where do we find it? Despite what Einstein has proved, time has always felt pretty concrete to me: 24 hours is 24 hours, and oh, I’ve tried. I am the woman who believes I can end one meeting at 3pm and simultaneously arrive at the next one at 3pm. I will say “yes” to the things I want to do in a day and have faith (hallelujah) that my faith alone will make these things possible (classic mistake of religion). I will sacrifice sleep, causing me to lose much of my goodwill and humour.

The answer is simple. You must choose where to spend your time and be a ruthless curator. You must learn to say no to unrealistic expectations and then go eat a gelato, like the Italians. You must say Fudge You! to the people who would take away those things that are important to you (ie. croissants and staying in bed late with lovers) like the French. You must stop writing blogs when you’re not yet dressed and have a meeting to be at in 15 minutes.

Time cannot be made or in my case at least (I’m no Einstein) manipulated. It can simply be spent, in one place at one time, and I myself would like to spend it making great things, not running around like a chicken with its head cutoff.

I’ve got a lot of work to do.

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