Background: A rebrand for our small studio, previously “Sarah Jackson Creative Inc.”.
The Design Problem/Opportunity: Our small design studio is serious about design, but not solemn. It is also lead by a (very) specific female brain – that of Sarah Jackson – Sarah being not only the owner of the studio but actively engaged as the Creative Lead for every single project the studio takes on.
The Solution: Our studio needed a wordmark that was simultaneously lighthearted and serious. The idea of navigation by triangulation speaks to our design process: pinpointing solutions for clients by looking at the design problem/opportunity from as many angles as possible.