OSFM “Part of the Family” Campaign


Background/About the Client: The Old Strathcona Farmers’ Market has been a fixture in Edmonton’s historic Old Strathcona area since 1983 and delivers “Fresh from the farm to your family” with a strong mantra of “We make it, we bake it, we grow it, we sell it”.

The Design Problem/Opportunity: With new markets popping up all over the city, OSFM is facing growing competition from other, new city markets.

The Solution: This local ad campaign for the long-standing Old Strathcona Farmers’ Market features customers’ old family photos, engaging customers and reminds them of the market’s 30-year-long presence in the community.

Art Direction & Design: Sarah Jackson / Copywriting: Tynan Boyd