Background/About the Client: The Old Strathcona Farmers’ Market has been a fixture in Edmonton’s historic Old Strathcona area since 1983 and delivers “Fresh from the farm to your family” with a strong mantra of “We make it, we bake it, we grow it, we sell it”.
The Design Problem/Opportunity: Full page ad and time for a fresh campaign.
The Solution: We were thinking earlier in the year about designing a series of market tote bags that OSFM customers and city visitors would love to collect. The winning idea was one of hand-drawn lettering and illustrations that had a play on words: things like “OSFM carrots about you!” and “We think you’re pretty radish.” This ad grew out of that concept, and features the phrase “Pick up some honey with your honey.” I’m hoping that this one makes its way onto a tote bag too.
The above ad was created for the 2015/16 Old Strathcona Guide.