photos by Jill Keech Photography
Background/About the Client: The Alberta School of Business is committed to excellence, relevance and impact in its teaching, research, programming and leadership, both locally and globally.
The Design Problem/Opportunity: This 2013/14 “Highlights” Report to the Community is the Alberta School of Business’ opportunity to provide a clear overview and key engaging talking points to its faculty, staff and stakeholders.
The Solution: We decided to create “snapshot” piece with relevant, interesting facts and highlights in such a way that each sentence can be easily turned into a vocal talking point. We cut out anything that wasn’t easily scannable and memorable, making this previously 30+ page report into an 8 page folding custom brochure.