The Office of Sarah helps create brands that tell stories, spaces that connect and inspire, interaction/web design, advertising campaigns, print design, illustration, strategy and lots of good thinking. We also work in collaboration with other fantastic and talented folks who provide photography, web development, copywriting, market research services.
In no particular order, here is a list of some of the services this studio provides, each paired with a brief
All that print design.
Why? Because we love the tangible feel and look of a superb design on printed paper. Because we enjoy finding aesthetically pleasing solutions to your tactile and printed problems. Because it lets us rant on about all the fantastic 100% post-consumer recycled paper out there these days. Because we like making stuff like this.
What, did someone say branding? I know what you’re thinking. This “brand” word that everyone tosses around like a Harry Potter charm – can someone just Expelliarmus it already? Seriously.
Branding is not some statement on your wall in fancy script talking about What Your Company is All About. It’s who your company is: or, to be more specific, it’s a promise of who your company is, of what people can expect from your company or product. Think of it like an online dating profile: making an appealing promise to your target demographic of your personality/what you’re going to look like/act like is how you get that first “date”. Here’s the important part about branding: following through on that promise is how you get the second date. You gotta be honest about what your brand looks like, its tone of voice, the activities it does, how it interacts, and its history (the stories and experiences it shares). Failing to stay true to the honest personality and narrative of your brand makes your company or product either disappear – no one can recognize it because it lacks consistency – or worse, makes it seem false or insincere – meaning you’ll never get that second date.
Logo / identity design.
And a logo, you ask? Where does that fit into this whole brand-thingy? A brand generally utilizes an exquisite yet simple image (the logo) to act as an immediate identifier. I like to think of your logo as your company’s face: it’s everywhere and on everything, people recognize you by it, and you generally have to keep it for a number of decades before you start thinking about refreshing it. Trust me, you want to have a Really Great Face.
sidenote rant on logos. Antoine de Saint-Exupery once said, “Perfection is not when there is no more to add, but no more to take away.” I feel like that should be the Great Commandment for creating logos because they are one of those things where you add even a single tiny flourish – the color pink Just Because You Like Pink, a bit of barbed wire because you have a matching tattoo on your left buttock, little grass stem here, the tiniest unicorn there, basically anything that doesn’t absolutely need to be part of the logo and you’re just CLUTTERING UP THE PICTURE so that people can’t focus on the actually important parts. It’s like cluttering up your Really Great Face with an ill-advised My Little Pony tattoo or obscuring it with a paper bag. The perfect logo says no more and no less than it needs to say.
Something else that should be obvious by this point, is that your perfect logo will be different from anyone else’s perfect logo, unless your company or product is exactly the same as an already existing company or product, in which case you might have some important moral questions you should be addressing.
Books: I like to read ’em and I like to illustrate and write ’em. I like book design so much I gave it this little separate category all to itself.
Ads! Billboards! Promos! Running around in a hot dog suit! Turning someone into an eggplant!
Presentation is everything to the educated consumer eye, and packaging is the essence of presentation. Don’t fight it, it’s design science.
Web / interactive.
Interactive projects are collaborative events. Collaborating with a team of talented people (such as strategists, researchers, copywriters and developers) we will work with you to get your information architecture, content and usability just right. Want proof? Check out one of our latest Digital/Interactive Projects.
Includes infographics, book cover design, editorial illustrations, children’s book doodles, instructional how-tos, posters, portraits, caricatures, fashion sketches, figure-studies, hand-lettering and any other possible creative imaginative scribble you can think of like these.
Questions? Email firstname.lastname@example.org to receive a PDF with info about services, rates and more general how-we-work type stuff. Thanks!
Don’t really understand the important of design? Read our Brief defence for (good) design!