Background: The Alberta Ride to Conquer Cancer has raised funds for cancer research over the past 11 years through rider sponsorship for a 200km ride. Each team is responsible for raising its own funds.
The Design Problem/Opportunity: The Cross Cancer Institute Team was putting on a silent auction and needed a promo poster, and were hoping to also have the illustration from the poster used as an art print to auction off at the event.
Illustration: Built in a style reminiscent of retro Tour de France posters, with rounded, streamlined shapes, using the Team Cross Cancer colour palette.
Illustration by: Sarah Jackson