Sweetness Club Branding

Photos by Jill Keech Photography

Background/About the Client: A Jam Story is a sweet little online store that sells books, art prints and other items, all about jam.

The Design Problem/Opportunity: A Jam Story created a monthly Sweetness Club, where people can sign up to receive a sweet package in the mail every month. We wanted to create even more fun around this idea.

The Solution: Make the Sweetness Club a true club, in the spirit of Boy Scouts, Girl Guides and similar. We created stamps, club badges and scarves, along with a club oath and different levels of membership based on skill achievement.

Art Direction/Illustrations: Sarah Jackson / Copywriting: Tynan Boyd

Visit ajamstory.com/club for more info.